MAD is a sustainable brand delivering 100% Australian-made beeswax wraps. Their vision is to reduce plastic waste and provide consumers the opportunity to live more sustainably.
This project showcases the bold brand identity and collection of playful and typographic wraps.
The process started on paper with initial ideas that focused around food and the education of the bee species. Paper sketches where brought to life digitally on the iPad and later sent to print for physical production by Next State Print.
I created 6 beeswax wrap sets each with 3 unique designs.
*Please note this project was created as university assessment piece.
"Wrap your yummy goods with a little bit more fun."
MAD Beeswax Wraps, Brand design 2019
MAD, Product design 2019