Maddy Mengel Brand, Website and Graphic Design

Beeswax Wraps

A collection of beeswax wraps for sustainable living

Project

MAD is a sustainable brand delivering 100% Australian-made beeswax wraps. Their vision is to reduce plastic waste and provide consumers the opportunity to live more sustainably.  

This project showcases the bold brand identity and collection of playful and typographic wraps.

The process started on paper with initial ideas that focused around food and the education of the bee species. Paper sketches where brought to life digitally on the iPad and later sent to print for physical production by Next State Print.

I created 6 beeswax wrap sets each with 3 unique designs.

*Please note this project was created as university assessment piece.

Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design

"Wrap your yummy goods with a little bit more fun."

Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design

MAD Beeswax Wraps, Brand design 2019

The Wraps

Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design
Beeswax Wraps Illustration Maddy Mengel Product Design

MAD, Product design 2019

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Have a new project, collaboration or general question? Get in touch, I'd love to hear from you.

maddy.mengel@gmail.com

I would like to acknowledge the Traditional Owners of this Country and pay my respects to Elders past, present and emerging.

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  • © Maddy Mengel 2024
  • Milton, Brisbane