Project
Sarah envisioned the brand of MET Phys to focus around its 3 core values: Move, Empower and Transform. What we knew was that patients can perceive health clinics as cold and uninviting environments. What we did was create a brand that is bold, visually engaging, and welcoming.
The patterns, brand elements and colours can be seen throughout all mediums to create a cohesive and empowering allied health brand.
Branding
Move
Slanted the ‘M’ to mimic human movement and signify the first stage of any patient’s health journey.
Empower
Triangular forms on both the M and E represent empowerment.
Transform
Colour across all 3 letters gradually transforms as patients progress in their health journey.
MET Phys, Brand Design 2017-2021
Book Layout & Design
"We wanted to create a book that was engaging and outside the norm of how ASD and other health-related topics are usually conveyed."
MET Phys, Regulating through exercise 2020
Web Design
MET Phys, Web Design 2018
Clinic Mural
MET Phys, Mural 2021
