Sarah envisioned the brand of MET Phys to focus around its 3 core values: Move, Empower and Transform. What we knew was that patients can perceive health clinics as cold and uninviting environments. What we did was create a brand that is bold, visually engaging, and welcoming.
The patterns, brand elements and colours can be seen throughout all mediums to create a cohesive and empowering allied health brand.
Slanted the ‘M’ to mimic human movement and signify the first stage of any patient’s health journey.
Triangular forms on both the M and E represent empowerment.
Colour across all 3 letters gradually transforms as patients progress in their health journey.
MET Phys, Brand Design 2017-2021
Book Layout & Design
"We wanted to create a book that was engaging and outside the norm of how ASD and other health-related topics are usually conveyed."
MET Phys, Regulating through exercise 2020
MET Phys, Web Design 2018
MET Phys, Mural 2021